As a Digital Marketing Manager at radtechmedia, you will be responsible for developing and executing digital marketing strategies to promote our travel services and enhance our online presence. You will collaborate with cross-functional teams to drive engagement, increase brand awareness, and generate leads through various digital channels.

Key Responsibilities:

• Create and implement comprehensive digital marketing strategies aligned with business objectives to drive brand awareness, customer acquisition, and revenue growth.
• Curate, create, and manage engaging content across digital platforms, including website, social media, email campaigns, and blogs, to attract and retain customers.
• Optimize website content and structure for improved search engine visibility and ranking. Conduct keyword research, monitor SEO performance, and implement strategies to enhance organic traffic and conversion rates.
• Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI and reach target audiences effectively.
• Develop and execute email marketing campaigns to nurture leads, drive engagement, and promote travel packages and special offers. Monitor campaign performance and analyze metrics to optimize email marketing strategies.
• Manage and grow our presence on social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Create compelling content, engage with followers, and leverage social media advertising to increase brand visibility and engagement.
• Monitor digital marketing performance metrics using tools such as Google Analytics, social media analytics, and email marketing platforms. Generate regular reports to track key performance indicators (KPIs) and evaluate the effectiveness of digital marketing initiatives.
• Stay informed about industry trends, market dynamics, and competitor activities. Conduct market research to identify new opportunities and insights for optimizing digital marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• Proven experience in digital marketing, preferably in the travel or hospitality industry.
• In-depth knowledge of digital marketing tactics, tools, and best practices.
• Strong analytical skills and ability to interpret data to drive insights and decision-making.
• Excellent communication, collaboration, and project management skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, social media management tools, and email marketing software.

Job Types: Full-time, Permanent

Salary: Up to ₹40,000.00 per month

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 2 years (Required)
• Email marketing: 1 year (Required)
• Social media management: 1 year (Required)
• SEO tools: 1 year (Required)

Work Location: In person